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Archive for the ‘LinkedIn’ Category

twitterllinkedinA collaboration between LinkedIn and Twitter was just launched on Tuesday and what a great new update!

You can now get more “bang for your buck” from your LinkedIn account: It’s simple! When you post a new status on LinkedIn you can set it up so it will automatically go to Twitter. In addition, send a tweet to LinkedIn, either automatically or by choosing specific tweets to share.

LinkedIn is a great opportunity to build your brand online and now you can increase your readership by spreading the message to your Followers on Twitter!

How to connect LinkedIn and Twitter

To join the two accounts all you need to do is to go to your LinkedIn Home Page, underneath the Network Updates Box (Status) you will see the Twitter logo.

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Click on the Twitter logo and it will prompt you through the setup process. First, you need to specify your Twitter account name and if you want it posted on your LinkedIn profile; check yes or no. 

Last, you are asked to decide whether you want all your tweets to automatically go to LinkedIn or only the ones that you have chosen. If you pick the latter, you will need to add the hashtag “#in” to your tweet and it will then post back to your LinkedIn status.

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on-twitter

With so much information-sharing on Twitter and LinkedIn you will be able to reap the benefits of sharing both online worlds in your social network discussions.

Check out the LinkedIn blog at http://blog.linkedin.com/ for other up-to-date news.

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A few years ago when I set up my LinkedIn account one of the first things I tried to do was import my email contacts from Outlook, but I kept getting an error message. Eventually, I gave up and sent out individual invitations to each of my business contacts. 

If you have hundreds of contacts this is just not feasible. I have since found a simple way to save your email list as a .cvs file and import it directly into LinkedIn. Follow these step-by-step directions (don’t get intimidated, I tend to give more information than necessary):

Exporting your Outlook File

  1. Open Outlook
  2. Select ‘Import and Export’ from the File menu
  3. Select ‘Export to a file’ and click the ‘Next’ button
  4. Select the ‘Contacts’ or ‘Inbox’ folder and click the ‘Next’ button
  5. Choose a filename and a place to save the file (I recommend saving to your desktop so you can find it).
  6. Make sure the checkbox next to ‘Export…” is checked and click the ‘Next’ button.

Now you can close Outlook, open LinkedIn

  1. Go to the ‘Add Connections’ and click. (Left-hand side, green box at the bottom of the Navigation bar).
  2. At the right side you will see the buttons ‘Check Webmail Contacts’ and ‘Check Outlook Contacts’ – below this you will see a link ‘Don’t use webmail or outlook’ – click the link.
  3. It will ask you to upload your contacts file. Click ‘Browse’ and it will bring you to your computer, find the file you created from Outlook and click on it. Then click the ‘Upload Files’.
  4. You will get a list of the contacts and emails in your ‘Import Contacts Tab’ (it should go to this tab automatically, if not go to your Navigation Bar on the left-hand  side and hit Contacts – it will automatically go to the Connections Tab, you want to go to the Imported Contacts Tab at the top and click on it).
  5. It defaults to adding everyone in your Outlook file. You probably don’t want this, so be very careful.  At the top click on the ‘Select All’ box – this will deselect everyone and you can go through your list checking the boxes of the people you would like to send a request to join your Network.
  6. On the left-hand side by each person’s name you will see the LinkedIn logo, typically this will indicate that this particular person is already on LinkedIn. This is important to know only because they will probably be more apt to join your Network than someone who is not on LinkedIn.
  7. Again, LinkedIn will automatically send out an pre-written invitation. I find the wording to be very dry and kind of impersonal. I like to add my own personal notation to it, but if you are sending out to a large group it’s not possible…something to keep in mind going forward when you are adding people individually.

Now you are ready to begin using LinkedIn. Remember, this is a social ‘networking’ site, put your photograph up, open your contact list to your network (if you are allowed), and share your knowledge or any new industry information with your collegues. It’s all about content and helping your connections!

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Face it, this is an incredibly competitive job market and the job search process is getting much more difficult. Employers receive hundreds of resumes from job boards on a single posted position.  The unemployed face serious challenges getting a hiring agent to even look at their resume. How can you stand out from the crowd and actually start getting call-backs?

First, remember that people are hired because they have particular skills that can solve a prospective employer’s problems. Can you save them time, money, or do you have knowledge in an area that will bring in new business? As a problem-solver, your written resume should reflect how you are going to add-value to the company by focusing on their needs; don’t just highlight your work experience. The use of testimonials is an effective way to present success stories showcasing how you resolved similar issues for past employers.

Beat the Job Board Black-hole
You can increase the ‘positioning’ (top of the list would be nice) of your resume by using keywords similar to the words used in the job description. If you are applying for a job with a company that uses a resume search database and your resume doesn’t include specific words that the company used to describe the position then your resume will probably never be seen by a human eye. Those with the greatest ‘hits’ or identical words will be picked out for the next round of review, this time by a person. Generally, the more specific a keyword is to a particular job or industry, the more heavily it will be considered. Go to Google Keywords to get additional keyword ideas you can add to your resume.

A good online resource and one of the best books I’ve read on learning how to create resumes that get attention is, ‘Knock ‘em Dead Resumes by Martin Yate. This book explains how to write a resume for job boards that will maximize your visibility with search engines; significantly increasing your chances of reaching someone with hiring power.

Stand Out from the Competition
Employers are increasingly using search engines, like Google or Yahoo, to research the internet to find qualified candidates. Now you can quickly and easily publish a resume on your very own Web page; it’s not intimidating at all. CareerBrander,  will guide you through a step-by-step process on how to build a personal website; you don’t need any technical computer skills. CareerBuilder helps you create your own ‘look’ by offering a choice of 300 website templates as well as, free business cards to match your individual online identity. Within this uniquely-you website you can also embed pictures and graphics if a platform to present your portfolio is needed, send email blasts to your contacts, link to other social networking sites you may have online, and more. It’s a simple one-stop approach to present your professional ‘face’ on the internet.

Use your Network Connections
LinkedIn®, with more than 40 million users, is an amazing tool to draw on when you are looking for a job. At LinkedIn, you can find new job listings at, ‘LinkedIn Jobs’. This site matches you to an ‘inside’ connection at a hiring company giving you the advantage over hundreds of applicants. You can post recommendations, position yourself as an expert in any given field by answering questions, and tap into the power of using 2nd and 3rd level connections to build your own network of professionals. You can even install the ‘Job Seeker Toolbar’, into your browser to match your contacts in LinkedIn to any job openings you are viewing on CareerBuilder or Craigslist.

Take advantage of these tips to optimize your chances of getting your resume to the right person in an increasingly competitive job market. Good-luck in your search!

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Last month I attended a seminar hosted by the American Marketing Association about LinkedIn. I received some great trips from speaker, Patrick O’Malley www.PatrickOmalley.com . I’d like to share one of these tips with this group.

When you set up a profile with LinkedIn there is a space to put your current title and company under your name. Most people set it up with exactly that information. However, this section can hold up to 120 characters and can be used in a much more effective way to enhance your personal profile and brand.

In my profile I am not listed as, Kathie Clark, Owner. Instead, I offer a complete description of what I specialize in along with the URL of my company site. It reads, Kathie Clark, Owner, Myriad Marketing. Marketing/Communications company for Professional Service Firms. http://www.myriadmarketing.net .

If I were seeking employment I would write the title information to read something like this, Kathie Clark, Seeking employment – Traditional and Online Marketing, Award-winning PR, Results driven, strategic and creative thinker. kclark@myriadmarketing.net 

This entire message is shown to all my contacts and two layers of connections beyond this group. It is also seen when I answer questions on the Q & A section of LinkedIn. Additionally, it appears when I post a discussion or update my status.

Think of the results! Your single post would be view by three layers of contacts which contains thousands of people. Plus, when recruiters use LinkedIn to search for prospects your profile will upload quickly based on the key words you used in this section.

If you would like to learn more about how to quickly find connections for potential employment and business development let’s continue this discussion through the comments link.

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